A person who represents a brand to targeted customers in order to increase awareness. Creates a specific image, generate sales opportunities and build customer preference is a brand ambassador. Brand ambassadors are sometimes full-time employees of a company or part-time project hires to work a specific event. Red Bull employs teams of energetic young people to hand out samples of the energy drink around the world. The Blue Angels are brand ambassadors of the United States Navy.
Brand ambassadors embody what a brand is all about. They create awareness, attention and sales leads. At trade shows and conventions, companies’ employee ambassadors create attention and attract traffic to their booths. Celebrities, athletes and highly credible spokespersons are often used. Peyton Manning has become a franchisee of Papa John’s Pizza and he is used to attracting other potential franchisees. PGA Tour golfers represent brands of equipment and clothing on golf courses, on TV and at trade shows and events.
Duties and Responsibilities:
- Visiting venues, hotels and stores.
- Schedule business meetings with Managers/Directors.
- Checking branded items are well displayed.
- Delivery of promotion and advertising items.
- Manage incentive schemes for branches/stores.
- Liaise with customer and report back to head office.
- Pass orders on to head office.
- Identifying potential partners across various sectors and all forms of media.
- Meeting potential partners through growing and leveraging your network.
- Conducting in-depth market landscape and trend analyses.
- Representing the business at industry trade events.
- Working with the Managing Director to develop strong partnerships.
- Create/update the B2B and occasionally the B2C database.
- Create a plan of action and present it to the Managing Director
You should have:
- Great spoken and written communication skills.
- Creativity and problem-solving skills.
- Be friendly and outgoing.
- First rate organisational skills and attention to detail.
- Enjoy face to face communication.
- Drive, motivation and enthusiasm.
- The ability to meet deadlines and work under pressure.
- Confidence and persuasiveness, for ‘selling’ your ideas.
- Must have full driving licence.
- Reports directly to the Managing Director.
Keywords: promotion, point of sale, customer service, sales, driving licence, communication, retail, wholesale, field sales.
You will start as a self-employed.
In the first month, you will be working on target.
If you perform good, in 3 months you will be employed straight by the company.